Lazada Group has seen rapid growth since its launch in March 2012. The company now has over 4,000 employees across the region and has raised approximately EUR 520 million in funding from leading sector specialists and investors including Temasek, Tesco, JP Morgan, Kinnevik and Rocket Internet, among others.
In December 2014, Lazada Group’s GMV exceeded US$70 million, supported by the success of the month-long Online Revolution campaign which kicks off annually on 11 November. Its sites and mobile applications saw over 40 million unique visitors during the month of December. This performance is testament to the company’s focus on delivering an effortless, secure and reliable one-stop shopping experience for its customers.
Lazada Group’s growth is also a result of its rapid assortment expansion driven by its unique position to provide brands and merchants simple, fast and direct access to approximately 550 million consumers in six countries through one retail channel. The number of sellers on the marketplace platform, which now accounts for approximately 75% of overall sales, crossed 10,000 in December 2014.
Addressing the logistical challenges in the region, Lazada Group is investing heavily to develop its infrastructure. The company now has eight warehouses and a dedicated Lazada Express last mile delivery fleet with 50 hubs covering 80 cities. In addition, Lazada Group has partnered with 60 express transport and courier companies across the region to provide customers with quick and reliable delivery.
“We are delighted to be celebrating our third year of rapid growth this month. Looking ahead, Lazada will continue to focus on increasing its assortment range, expand our logistics infrastructure and payment solutions to further enhance the effortless shopping experience for our customers,” says Inanc Balci, Co-Founder and Chief Executive Officer of Lazada Philippines.
Lazada.com.ph has been growing in line with the group and received 18 million visits in December 2014. By continuing to focus on developing the marketplace platform to support brands and merchants, the company reached more than 1,600 sellers by the end February 2015, who were supported by 1500 employees.
Following the success of the Online Revolution campaign last 2014 and the Mobile Power Sale last February 2015, consumers can expect more from the upcoming birthday sales from 24 to 26 March. Simply log on to www.lazada.com.ph and on the Lazada Mobile App to get a chance to be part of the biggest birthday extravaganza from Lazada.com.ph.
Are you curious of what to expect during the 3-Day Birthday Shopping Extravaganza? Here are some hints:
- 3 Days of Flash Deals on exciting products from 8:00 AM until 8:00 PM;
- Announcement of Discount Vouchers for the Night Shoppers (12:01 AM – 7:59 PM);
- Best-selling Items marked at its best prices;
- Fun contests and games on the Lazada PH Facebook Fanpage;
- Hot discounts and bundles available on the Lazada Mobile App
Inanc Balci added, “We thank our customers for their support and hope they will enjoy the birthday sale promotions as part of Lazada’s anniversary celebration.”