ZenFone Max: massive screen and battery in one phone


Have you heard of a mobile phone who can re-charge another mobile phone? And a mobile phone which have a high-capacity of 5000Ah lithium-polymer battery? Well, ASUS Philippines never stop innovating their mobile phones and giving consumers on top of the line phones that have more use, but won’t slash off your pocket. ZenFone Max ZC550KL have the capacity to stay longer with a standby mode of 38 days or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi Browsing or 22.6 hours of video playback.


ZenFone Max has a bright and clear 5.5-inch HD IPS display with wide viewing angles, protected by the latest Corning® Gorilla® Glass 4 for unrivalled scratch-resistance, strength and everyday durability. On top of this, its back cover stands out with its leather finish texture for maximum grip. At the heart of ZenFone Max is a powerful yet power-efficient 64-bit Qualcomm Snapdragon 410 processor with up to 2GB of RAM. ZenFone Max also features 13MP Rear /5MP Front PixelMaster cameras with a wide f/2.0 aperture. The rear camera also boasts laser auto-focus for sharp, near-instant shots with 0.03 focusing speed and dual LED tone flash for natural photos under the dark.


You can use ZenFone Max as your power bank by using USB OTG to charge other phone and micro usb devices. It’s a 2-in-1 phone and power bank which will let you carry with you always. The ZenFone Max (ZC550KL) is now available in all authorized re-sellers nationwide for Php 8,495.00. You can also check out ZenFone Zoom (ZX551ML), ASUS World’s thinnest 3X optical zoom smartphone for PHP 26,995.00.


ASUS ZenFone Max ZC550KL


64bit Qualcomm MSM8916 S410 Quad-Core 1.2GHz

Operating system

ASUS ZenUI under Android 5.0 (Lollipop)


5.5-inch, HD 1280×720,295ppi IPS 1280×720 HD IPS Display , Pixel Density 294 ppi, Corning® Gorilla® Glass 4, Supports GloveTouch input, 450nits brightness, ASUS TrueVivid Full Screen Lamination technology, 178˚ viewing angle

PixelMaster cameras

Front 5 Mega-Pixel

Rear 13 Mega-Pixel w/ flash dual LED Flash

0.03 second laser auto-focus

F2.0 Aperture

PixelMaster Technology

Network standards

SIM1 Support2G/3G/4G

SIM2 Support2G/3G

(Network support varies by country)

Memory and storage



Micro SD card slot (up to 64GB supported)


802.11b/g/n, Wi-Fi Direct, Bluetooth® 4.0


3.5mm audio jack, Dual micro-SIM

Location sensors


Other sensors

Accelerometer, proximity, ambient light, gyro, digital compass and Hall-effect sensors


5000mAh non-removable lithium-polymer


Pure Black, Ceramic White


(H x W x D)

77.5 x 156 x 10.55 ~ mm


Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors.

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