Taiwan to strengthen Taiwanese brands in the country through TAIWAN EXCELLENCE

Taiwan and the Philippines has a never ending story of friendship and trading partnership ever since. According to 2015 Philippines Statistics Authority data, Taiwan is the 4th top import country with 5.2 billion USD and the 9th top export country with 2.2 billion USD in the world. That is why Taiwan has further enhances their Taiwan Excellence campaign which is organised by Bureau of Foreign Trade (BOFT) of Taiwan and implemented by Taiwan External Trade Development Council (TAITRA).

(From left) Taiwan External Trade Development Council (TAITRA) Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic & Cultural Office (TECO) Ambassador of the Philippines Dr. Gary Song-Huann LIN, Manila Economic & Cultural Office (MECO) Chairman and Chief Executive Officer Amadeo Perez Jr., and celebrity guest Jasmine Curtis-Smith.
(From left) Taiwan External Trade Development Council (TAITRA) Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic & Cultural Office (TECO) Ambassador of the Philippines Dr. Gary Song-Huann LIN, Manila Economic & Cultural Office (MECO) Chairman and Chief Executive Officer Amadeo Perez Jr., and celebrity guest Jasmine Curtis-Smith.

Taiwan Excellence has been rolling out in the country for three years and by this kind of campaign both countries are strengthening their ties. This campaign is a symbol of superiority of Taiwan’s product. This is also aims to let their Filipino consumers to experience and enhance their live with Excellent Lifestyle.

This year’s Taiwan Excellence introduced their latest product line-up, which features the best and have gained global recognition for their distinct quality and excellence. Some of the products are ASUS, ACER, MSI and PX this is under Information and Communications Technology Products. Tatting, Sakura and Caesar for household goods. And lastly, Johnson, Pacific and KYMCO for sports and leisure products.

Taiwan Excellence brand partners showcased their products
Taiwan Excellence brand partners showcased their products

“In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of TAITRA.

Taiwan Excellence Experience Zones are set on June 3 to 5 in SM Megamall, July 8 to 10 in SM Mall of Asia, August 19 to 21 in TriNoma and October 21 to 23 in Market! Market!. You can also visit www.taiwanexcellence.ph for more details.

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