SM Seaside City Cebu welcome Global footwear brands

Global footwear brands Ipanema, Grendha, Rider, Zaxy, Anacapri and Söfft find their new Southern home at Cebu’s seaside lifestyle complex, SM Seaside City. Located inside SM Department Store, these brands offer trendy and fashionable footwear perfect for Cebu’s discerning market.

From left:  Shirley Herrera, Division merchandise manager for Childrens' shoes; SM Dept Store, Cecille Loretizo, Marketing Head, ELRO Retail Corp; Eugene Saw, Sr. Vice President for shoes and bags business unit, SM Dept Store; Francisco R. Elizalde, President, ELRO Retail Corp; Nicodemus Chu-Vice President for mdsg shoes and bags, SM Dept Store; Felanie Lim-Sr. Assistant Vice President for mdsg ladies shoes and bags, SM Dept Store and Ma. Rina Bugayong, Assistant Vice President for shoes and bags marketing, SM Dept Store.
From left: Shirley Herrera, Division merchandise manager for Childrens’ shoes; SM Dept Store, Cecille Loretizo, Marketing Head, ELRO Retail Corp; Eugene Saw, Sr. Vice President for shoes and bags business unit, SM Dept Store; Francisco R. Elizalde, President, ELRO Retail Corp; Nicodemus Chu-Vice President for mdsg shoes and bags, SM Dept Store; Felanie Lim-Sr. Assistant Vice President for mdsg ladies shoes and bags, SM Dept Store and Ma. Rina Bugayong, Assistant Vice President for shoes and bags marketing, SM Dept Store.

Exclusively distributed by ELRO Retail Corporation, these footwear brands feature a full range of stylish footwear products from flip flops to sandals all the way to comfortable flats and shoes all designed using innovative materials without sacrificing the latest fashion trends.

Global footwear brands Ipanema, Grendha, Rider, Zaxy, Anacapri and Sofft find their new Southern home at Cebu’s seaside lifestyle complex, SM Seaside City.
Global footwear brands Ipanema, Grendha, Rider, Zaxy, Anacapri and Sofft find their new Southern home at Cebu’s seaside lifestyle complex, SM Seaside City.

“Since our arrival in the Queen City of the South, we’ve seen the fast-growing presence of our brands to our Cebuano customers,” says Francisco R. Elizalde, ELRO Retail Corp President. “Our strong presence in SM Department Store allows us to delight more customers with products that offer comfort and style. And to further extend our reach in the Visayan market, we’ve decided to bring in more of our house brands to Cebu.”

This holiday season Cebuanos have more reasons to shop and be in fashion with Ipanema flip flops made from super soft and durable Flexpand 100% recyclable material. They can also enjoy Zaxy’s feminine patterns to keep young girls and teens feeling carefree, confident and stylish.

For those who would like to bring out a classier look, they can slip on Grendha’s playful yet chic sandals and wedges. Anacapri’s trendy ballerina flats, on the other hand, will let them go around the city with utmost comfort and style. But for those with more refined taste, they can try out Söfft’s premium leathers to show off their sophisticated side.

For men and women who are more adventurous, Rider footwear offers a line of trendy and durable sandals and thongs so they can enjoy their active lifestyles.

Their sample collection:

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These new brands definitely deserve a visit from Cebuanos who are looking for stylish, high-quality and comfortable footwear. For more information about the latest products, check out their Facebook accounts: Ipanema Philippines, Rider Philippines, Grendha Philippines, Zaxy Philippines, Sofft Philippines and Anacapri Philippines.

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