Every year SM Malls always do a Christmas light parade and fireworks, this year the Philippines’ biggest and most iconic mall held their biggest Christmas launch with the most loved and popular cartoon characters. A simultaneous Christmas launch happened this weekend as they first unveil SM North EDSA’s Christmas centrepiece and followed by the rest of the SM branches nationwide.

The theme of Christmas this year at SM North EDSA is “ A Season of Magic”. They showcased different Disney characters, of course featuring Mickey and his best buddy Donald Duck. What is very extravagant and beautiful is the centrepiece a big Christmas tree with Mickey’s ensemble, plus a village named after Mickey’s gang.

“ Nothing is more heartwarming than seeing these starry-eyed kids have their moments with no less than Mickey and Donald,” said Jonjon San Agustin, SM Supermalls’ Senior Vice President for Marketing. “ This is, after all, a season of giving for everyone, and that is what SM is offering throughout the country for the entire Christmas holidays.”

Photos from the event:

SM Supermalls SM Supermalls.1 SM Supermalls.2

*More awesome photos taken by ASUS ZenFone Selfie. Click here

The event was graced by the famous Manila Philharmonic Orchestra and they serenade the people with Disney’ s song like Beauty and the Beast. Little children from Mandaluyong Children’s choir also share their beautiful voices.

The Christmas launching of SM Supermalls started  November 6 until November 8. Featuring the themes and characters from Disney, Disney, Pixar, Frozen, Barbie, Cartoon Network, Toy Factory and 100 Elves, Snoopy and Charlie Brown, Nickelodeon, Disney Princess, Disney Junior, Adventure Time, Lego Christmas Adventure and Sanrio Holidays. This beautiful display is for the people to take a selfie or have a family or group photo through the holidays.

For more info about schedules and upcoming holiday activities please check out SM’s official Christmas microsite. or Follow their official Social Media accounts Facebookis, Instagram and Twitter. And please don’t forget to use the hashtag #MerrySMChristmas2015 in every photo you upload.

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