SEO 101: Your Guide In Content Writing
These days, it seems that almost everyone who has their own website uses search engine optimization (SEO) tactics. In most cases, they are using them in order to have a high ranking page in various search engines, such as Google, Yahoo, and Bing!
One of the key elements of a good SEO tactic is providing high quality content in the blog page of a certain website. Ultimately, this aids a website to rank high on the given platforms. However, it is important to note that content writing in SEO is not as simple as it sounds. In all honesty, there is a lot to learn to be successful in this endeavor.
It’s a good thing that this article can serve as your guide in content writing. Here are some points you need to know:
Do your research
Content writing is not fiction, meaning you need as much research as possible to provide all the information for you to write an article. Besides—without doing research—then how can you ensure that your article has a high quality.
Remember, your audience relies on your knowledge so that they can be informed about the topics you are writing. Believe it or not, your audience will notice if your article is well-researched or if you invented half the things you are writing about.
Feature relevant topics
Essentially, you can literally write anything under the sun in your blog page; although, you might want to stick on the topics that are related to your website as well as to the products and services you are offering. By doing this, you are letting your audience know that they can trust you, along with your products and services. If you keep this up, there is a high chance for them to turn from prospects to customers.
Furthermore, audience like to read what is relevant to them. This is why you must be sure to provide them interesting topics that they can relate to.
Create impactful headlines
Impactful headlines are as important as featuring relevant topics. Keep in mind that providing your audience relevant topics is not enough to gain their attention altogether. You have to write impactful headlines that can initially get and keep their attention.
There are many tools you can use online in order to check if your headlines are impactful enough. Sharethrough Headline Analyzer is one of them. This tool can help you check whether your headline is engaging.
Get to your point as soon as you can
In content writing, you have to get your point across as soon as possible. You don’t want to take your audience all over before revealing to them your point, because this might actually make them stop reading your article. You want them to read through all of it, so you have to provide them all the facts that they need to know right away.
Check your grammar and spelling
Always remember that perfect grammar and spelling is a major turn on for your audience. This is essentially because it assures them that what they are reading is legit and factual. No one likes to read blog posts that are full of grammatical and spelling errors—because this causes the readers to believe that the writer is not fully knowledgeable about content writing.
Content writing is a hard task. But once you get the hang of it, you’ll realize that everything in regards to it is actually doable and possible. You just need to practice, practice, and practice some more!