One year after its rebranding, OLX Philippines, the country’s leading buy and sell platform, announced it is now focusing on leveling the online classified ads landscape to provide users with equal buying and selling opportunities.
Reaching out to more Filipinos
Shortly after its rebranding, OLX established an office in Cebu to reach out to more users in the Visayas and Mindanao regions. Earlier this year, it also merged with another classified ads platform. Through these adjustments, OLX continues to expand its reach and make online buying and selling accessible to more Filipinos.
“With the level of reach that OLX is attaining, we want to continue making it easier for more Filipinos to experience online buying and selling — from the occasional sellers who are selling stuff for the first time to street-smart buyers who maintain a practical lifestyle,” says RJ David, Managing Director of OLX Philippines.
Enhanced user experience
OLX has implemented several product changes to make the experience more pleasant for their users. For instance, the platform is now highly optimized as the loading time of pages has sped up by as much as 70%. The sell form has also been simplified, allowing users to accomplish more in less time, such as selecting specific location for targeted queries and choosing item categories faster through the auto-suggest feature.
To keep the online buy and sell community vibrant, each ad comes with an improved report button that users can simply click in case they find suspicious ads. This is then directly sent to the OLX Support Team for investigation.
OLX has also removed its feedback system and reduced the number of free ad slots. “Implementing a limit to the number of free ad slots and removing the feedback system give us more quality ads and an equal selling opportunity to all types of sellers. At this point, our focus is to spread the buyer leads to as many sellers as possible,” explains David. Removing the feedback tool has increased the number of sellers getting buyer inquiries by 17% from 51,000 to 60,000 and the implementation of the paid limits has also resulted to a 38% jump from 43,000 to 60,000.
Amidst the changes, Paying for additional ad slots is just an option since you can either delete items that have already been sold or remove inactive ads.
Making smarter choices
Steering towards helping their users become active advocates of the classifieds lifestyle, OLX has also introduced their newest content platform, OLX Yaman. This is where they can get first-hand information and insightful tips about online buying and selling. It will also be featuring user stories and lifestyle articles that cover various topics such as cars, real estate, travel, fashion, and tech. Users can already browse OLX Yaman through www.yaman.olx.ph.
Ultimately, all these changes contribute to the company’s higher purpose of providing an opportunity for users to make smart and practical choices that can lead to an improved life.
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