NESTLÉ EXPO 2015 PUSHES WELLNESS BREAKFAST HABIT TO EVERY FILIPINO

WELLNESS EXPO 2015

Nutrition Month in the country kicks off with the 2015 Nestlé Wellness Expo on July 4
and 5, 2015 at SM Megatrade Halls 1-3, focusing on the importance of a healthy breakfast in achieving personal wellness.

 Nestlé Wellness Ambassadors

Dani Barreto
Dani prefers a quick, simple yet complete breakfast. Something she can enjoy at home before heading off for her classes. Her typical morning meal is a bowl of cereal with skimmed milk and sliced up fruit (bananas are a preferred choice!), plus a mug of Milo. Being a student, she normally has to head out a bit early to beat the traffic and make it to her classes on time. But that doesn’t stop Dani from still have
her daily breakfast, even if she does only have 15 minutes or less to prepare it!
James Younghusband
For James, his typical breakfast includes oatmeal or toast, eggs & corned beef, with a side of freshly squeezed orange juice. His football training usually means he finds himself waking up early morning to prepare for a full day of practice. That’s why James loves to keep his breakfast simple and
easy to pack! James always being on-the-move makes him perfect for an on-the-go breakfast!
Nicole Hernandez - Delos Angeles
Being the mom, it’s a challenge for her to get her kids to eat what they covet the most: vegetables. But she finds way around, preparing healthy and yummy meals for the entire family to enjoy. On the average weekday, you’ll find Nicole preparing meals for her son and husband that they can gobble up before heading out. Her experience preparing home meals for the family made her an easy choice for the 5-Star Wellness Breakfast!

 

The annual Wellness Expo, now on its seventh year, is a colorful, dynamic celebration of wellness that expects to draw more than 30,000 visitors this year, and is a major component of Nestlé’s long-term advocacy to promote Nutrition, Health and Wellness (NHW) among Filipino families.

“Our mission is to nurture generations of Filipino families and to contribute to the development of a strong and prosperous nation, as we have done these last 104 years. We are and will continue to be the Kasambuhay ng Pamilya at ng Sambayanang Pilipino (partner in life of families and the nation),” said Nestlé Philippines Chairman and CEO Suresh Narayanan.

The focus on eating a healthy breakfast, also the theme of Nestlé Philippines’ NHW advocacy this year, is driven by the important role the first meal of the day has in terms of nutrition, according to SVP and Director of Communication and Marketing Services Paolo Mercado.

Nestlé Executives

Suresh Narayanan
Suresh has been appointed Chairman and CEO of Nestlé Philippines, Inc. effective April 2015. Before this, he was Chairman and CEO of Nestlé Egypt and Head of the Nestlé Business for North East African Region (NEAR),
a post he assumed in 2010.
Leslie Go Alcantara
Leslie Go Alcantara, the Corporate Wellness Head of Nestlé Philippines since 2012, has primary overall responsibility for the successful pursuit of the long-term Corporate Wellness advocacy called CHOOSE WELLNESS, CHOOSE NESTLÉ of Nestlé in the country.
Paolo Mercado
Paolo has been appointed Senior Vice President and Director of Communication & Marketing Services of Nestlé Philippines, Inc. effective April 2015.
Paolo returns to the Philippines with years of extensive international marketing experience.

From February to March this year, Nestlé deployed over 600 nutritionists to provide personalized nutrition counseling to more than 950,000 consumers in supermarkets and groceries nationwide. In the counseling sessions, Nestlé nutritionists explained to consumers the importance of a Wellness breakfast habit, built around the ‘My Wellness Plate’, a practical guide on how to eat right based on the ‘Pinggang Pinoy’ of the Food and Nutrition Research Institute of the Department of Science and Technology (FNRI-DOST).

“Nestlé’s ‘My Wellness Plate’ teaches that half your plate should be ‘glow’ foods (fruits and vegetables) and the other half should be a combination of ‘go’ foods (carbohydrates) and ‘grow’ foods (proteins), accompanied by a healthy beverage. We recommend that the principle of ‘My Wellness Plate’ be followed in every meal, starting with breakfast, for one to be able to meet his or her nutritional needs,” Mr. Mercado said.

To highlight the importance of breakfast to jumpstart your day, Nestlé is launching the 21 Mornings Program, a 21-day meal plan designed by Nestlé Philippines together with a panel of chefs and nutritionists to help you get started on a wellness breakfast habit.

“It’s a ‘21 Mornings Program’ because it takes about 21 days to build a habit. However you choose to have your breakfast, whether it’s one you can easily prepare, or one you can eat on the go, or a full and hearty breakfast, we have a Wellness Breakfast Program for you,” Nestlé Corporate Wellness Head Leslie Go- Alcantara said.

21Mornings

Consumers signing up for 21 Mornings Program are given a 21-day Breakfast Plan, Recipes with Nutrient Count, Wellness Tips and a Grocery Checklist to help them complete the program.

MY WELLNESS PLATE

In support of the 21 Mornings Program is a 21-day breakfast sampling activity via the Wellness Breakfast Truck, which will visit selected venues to promote awareness about various breakfast options available through 21 Mornings. Brand ambassadors will invite consumers to visit the Wellness Breakfast Truck to learn about and sign up for the 21 Mornings Program, with the first 500 consumers per day getting a free breakfast and a Nestlé beverage. The Wellness Breakfast Truck will also offer free nutritional consultation.

To sign up and know more about the Nestlé 21 Mornings Program, visit the Nestlé Choose Wellness website at www.choosewellness.com.ph

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