Maxine and Rob Mananquil for SM Do Denim!

Newlyweds Rob Mananquil and Maxene Magalona are undeniably one of the best dressed couples in Philippine show business. Their adorable matching OOTDs garner thousands of likes on social media, proving time and again that they are indeed a power couple when it comes to fashion. And if there’s one outfit that they can pull off perfectly – it’s denim.

Rob and Maxene are featured in this month’s SM Shopmag, wearing the perfect matching denim outfits. The feature is part of SM Do Denim, a month-long campaign, featuring big discounts and activities that denim enthusiasts and fashionistas will definitely love in 70 SM malls nationwide.

“This month, we will give our customers even more reasons to love denim as we celebrate Denim Month, featuring exciting denim fashion shows and awesome denim deals and events,” said Jonjon San Agustin, SM Supermalls SVP for marketing.

Shoppers can enjoy the Denim Sale with up to 70% discount on select denim finds from July 1 to July 31.  There will also be a Denim Fest, a visual feast of modern and artsy installations showing denim in various forms and styles.

What’s more, SM has Denim Runway, an entertaining fashion show, highlighting the latest denim trends from top international and local brands in select SM malls every weekend of July. Mallgoers can also experience Denim Fun, thanks to augmented reality (AR) fitting rooms, denim fest parades and more fun activities in participating SM malls.

SM shoppers can also play, shop, and share their best #DeniMemoriesAtSM for a chance to win #AweSM prizes until July 31, 2018.

As part of SM’s 60 #AweSM years celebration, SM is treating everyone to the first #AweSM Sale from July 20 to 22 in all SM Supermalls, where shoppers can experience 60% off, pay only 60%, less PhP60, or pay only PhP60 in participating stores.

Celebrate Denim Month and do denim at SM Supermalls. For more information, visit the SM Supermalls Facebook page or check out

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