Manila, Philippines – It’s time to go head over heels for DIVA’s How Do I Look? Asia – the highly anticipated Asian re-imagination of the hit fashion makeover series. Billed as “Asia’s ultimate fashion fix,”How Do I Look? Asia will make its debut on Monday, 31 August at 8PM (SIN/MAL) on DIVA, NBC Universal International Networks’ leading entertainment channel for women in Asia.
The NBC Universal International format, produced by NBC Universal’s Matchbox Asia, follows Malaysian celebrity and style icon Sazzy Falak as she guides eight fashion victims to the path of fashion enlightenment. Jeannie Mai, host of the original U.S. version, and a familiar face to Asian viewers, features in each episode, setting up the fashion challenges each week.
The fashion-challenged victims include onesie-addict/blogger Apple (Philippines); indie rock guitarist Ariana (Malaysia); mismatch, mishap/watercolor artist Choc (Taiwan); sales executive, and literally “plain” Jane (Philippines/Australia); overachieving, yet outdated,Lavinya (Malaysia); rebel teacher Lianni (Philippines); romantically-insecure
Maisarah (Singapore); and the uninspiringly-dressed motivational speaker Yessinta (Indonesia).
To achieve a professional look that can be replicated for the everyday, Sazzy will be joinedby a guest stylist in each episode: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia).
In each episode, Sazzy and an accomplice – a concerned family member, friend or colleague – will help transform the lucky fashion victim into a beacon of style. After having their wardrobe raided, the individualwill have their current fashion choices face the “Eww Tube”, one of the iconic features of the original format. The “Eww Tube” is a vacuum cleaner-like machine that literally sucks offending outfits up and away after they have been eliminated by the panel of fashion experts and accomplices.
The transformations featured on the series transcend fashion and style. Viewers will also get to witness the complex and emotional back stories of the victims, whose glamorous new looks, and freshly developed sense of style, act as a catalyst for them to adopt a more positive and confident outlook on life.
How Do I Look? Asia premieres on 31 August, Mondays at 8PM (SIN/MAL)