Footwear can be smart and stylish at the same time—Put your best foot forward as Singaporean brand, HEATWAVE arrives in Manila.
There’s much to be said about possessing the classic sensible shoe, but for all talk of a practical pair of footwear each woman must have in her wardrobe, very few are both practical and pretty at the same time. It’s a struggle for the modern woman, really—imagine the girl-on-the-go, out and about, always active—to have to make the choice between form and function. Brave traffic in comfortable heels that are sparse on style? Or pop in an event with a happening pair of heels, only to spend the night in pain? The solution: The Sensible Shoe, done up in style, quality and comfort, to accompany the woman in her everyday journeys.
Singaporean brand Heatwave was borne out of a meager shop in the island city to a full-scale footwear brand known for its comfortable, fashionable footwear made for its customers in hands-on, small scale production houses. It’s a personal endeavor by its owners really, who have made it a point to craft each collection based on trends, practicality and comfort, and translate these design room ideas to form, by way of hand-crafted manufacturing—eight people work together to produce a single Heatwave pair. This in-house, personal approach to production is testament that the brand is the kind that’s in tune with its customers, who look for well-designed, high quality shoes they can keep for years—that’s why each Heatwave pair is designed with simplicity and elegance in mind, with monthly installments to the seasonal collection, to give clients something to look forward to.
Observe a pair of Heatwave shoes from the design, looking inward: versatile designs in classic colors, wearable for any occasion, from sun up to sun down. Heatwave is known for its manageable heel lengths as well, elevated just enough to boost the wearer’s height and confidence, without sacrificing comfort. Inside, quality is both seen and felt—flexible soles are made to be anti-slip, placing maximum support at the sole—and as the heart and soul—of each pair. Why such a dedicated effort for quality? It’s really the customer connection that Heatwave wants to sustain—a community of women who are as sensible as they are stylish, like the Heatwave pairs they own. This movement finally arrives in Manila, kicking off its launch at TheShop.ph (available now), and at their boutiques, opening in The Block at SM North on October, and in Alabang Town Center, early next year.
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