MasterCard today announced the inclusion of Bali into the global Priceless® Cities program, on the heels of the Priceless Japan launch just a month ago in July. Bali is the second city in Southeast Asia to be part of Priceless Cities, three years after the launch of Priceless Singapore in 2012.
Under the Priceless Bali program, both visitors and residents alike can look forward to specially-designed activities that are packaged to give privileged access and unique experiences to cardholders. By curating one-of-a-kind experiences for cardholders, MasterCard seeks to continuously connect consumers to their passions in new and exciting ways. Based on MasterCard’s research, consumers around the world are broadly passionate in the areas of: Stay, Eat, Play, and Shop.
Priceless Bali opens up access to novel experiences for cardholders, such as the opportunity to take to the skies on a private helicopter ride for an aerial view of the famed Uluwatu Temple that sits atop a 70-metre tall limestone cliff facing the open ocean. Or to do a guided culinary adventure on the Bali Food Safari to mystery restaurants that surprise with exquisite cuisines.
Those with an eye for design could choose to spend an afternoon with internationally acclaimed French artist Pascal Morabito and even stay at his luxurious 12-bedroom villa, used as a private gallery for his works. Food lovers are invited to indulge in a private Balinese feast prepared exclusively for them in their villa, while being entertained by a traditional Balinese dance performance. Alternatively there is a whole host of complimentary benefits including yoga classes, private massages, surf lessons, horse riding and more, when booking at any one of the 700 luxurious villas available through Ministry of Villas.
The introduction of Priceless Bali marks an extension and evolution of MasterCard’s existing “Destination Bali” program that has been running for the last five years, during which cardholders have enjoyed access to a wide range of over 200 benefits and privileges available locally.
“The Priceless Cities platform has seen strong traction throughout the world – in just five years, it has been launched in over 35 markets and counting. We find consumers are always keen to try new things or re-experience the familiar in a novel way. So bringing Bali into the Priceless Cities program was a natural step, given the strong travel demand we’re seeing for this beautiful island, particularly for the Australia, China, Malaysia and Singapore travel corridors,” said Deborah Goldingham, Head of Marketing, South East Asia, MasterCard.
MasterCard research shows that Bali ranks as one of the top travel destinations in Southeast Asia. “According to MasterCard’s Asia Pacific Destinations Index, this year Bali is expected to welcome over 7 million visitors who will spend US$11 billion and Priceless Bali will definitely strengthen the island’s appeal as a coveted getaway destination as we uncover hidden gems and allow visitors to re-experience Bali in surprising and unexpected ways,” Ms. Goldingham added.
About Priceless Cities
Priceless Cities is a core tenet of MasterCard’s world-renowned 18 year-old Priceless marketing platform that is currently available in 112 countries and 53 languages. Since the launch of the first destination, Priceless New York in 2011, five million MasterCard cardholders from around the world have taken advantage of thousands of exclusive curated experiences and special access in over 35 cities marketed in over 52 countries. Live at priceless.com, the digital experience is search-optimized and responsive across all devices – allowing MasterCard cardholders to seamlessly explore and book experiences in whichever city they choose – from Rio to Sydney, from New York to Beijing, and from Stockholm to Dubai. The program is designed to ensure travelers are not missing out on anything and can share their experiences over social media with friends and family.
About MasterCard MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
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