The world’s most beloved ice cream brand, Baskin-Robbins (BR), achieves two important milestones as it celebrates its first year in the Philippines and also its 70th year since it was formed in California. With these achievements, the BR 31 Smiles Project was launched. In partnership with Operation Smile, a renowned charitable foundation, a CSR campaign was conducted that gave 31 children free cleft lip reconstructive surgery.
“This is a very special celebration of 2 important anniversaries. We’d like to express our deepest thanks to our loyal customers for supporting the brand throughout its first year in the Philippines,” says Michael Dargani, president IceDream Inc., the company that exclusively operates Baskin Robbins in the Philippines. “In line with our commitment to serving fun and smiles for seven decades, Baskin-Robbins is truly proud to welcome the 31 beneficiaries of our BR 31 Smiles Project” added Dargani.
Through the efforts of Baskin-Robbins, Philippines, the smiles of children with cleft lip and cleft palate will be brought back by BR 31 Smiles, a campaign that offers free reconstructive surgery. The number 31 is a symbol of its heritage of having 31 flavors of ice cream.
Wivina “Vina” Marie Maninang is one of the beneficiaries of the cleft lip surgery. With the help of the BR 31 Smiles Project, she will undergo free reconstructive surgery at Sta. Ana Hospital.
“Kitang-kita ko po ang malaking pagbabago sa aking anak na si Vina pagkatapos ng maoperahan sya,” shares Maritess Maninang, Vina’s mom. “Kung dati po na madalas syang umiyak sa akin kapag natutukso ng mga kalaro nya, ngayon po ay mas lumakas ang loob nya na harapin ang mga ito,” she adds.
“On behalf of Operation Smile, I would like to thank Baskin-Robbins for this wonderful project. Your ‘BR 31 Smiles Project’ has not only brought back the smiles of 31 children
but also helped their families and restored the enthusiasm and happiness of these wonderful kids,” shares Anne Gonzales, vice chairman of Operation Smile Philippines.
Baskin-Robbins has also introduced a new lineup of indulgent Cookie Sundaes, premium Baskin-Robbins ice cream with chewy cookies and sundae toppings. By IcerOctober, guests can also customize indulgent sundaes by choosing from the selection of White Chunk Macadamia, Dark Chocolate Chunk and Double Fudge Cookies to serve with up to two of their favorite Baskin-Robbins ice cream flavors.
Here are some photos from the event yesterday
*For more photos just click here.
Baskin-Robbins was founded by two ice cream enthusiasts and brothers-in-law who shared a dream to create an innovative ice cream shop that would be a neighborhood gathering place for families. Over 300 million people visit Baskin-Robbins each year to sample from more than 1,200 flavor creations available in its ice cream library. Baskin-Robbins offers guests around the world a wide range of
Two ice cream enthusiasts and brothers-in-law were the founders of Baskin-Robbins. Their dream is to have an innovative ice cream shop. More than 300 million visitors go to sample from more than 1,200 flavours from it s creations. They offer hard scoop ice cream flavors, along with custom ice cream cakes, delicious frozen beverages, ice cream sundaes and take-home frozen treats.
For more information about Baskin-Robbins, log on to www.baskinrobbins.ph or check out their Facebook (facebook.com/baskinrobbinsph), Twitter and Instagram (baskinrobbinsph) accounts. Or visit Baskin-Robbins shops at the Central Square, Bonifacio Global City; Greenbelt 5 and Glorietta 5 in Makati; Fairview Terraces and Trinoma Mall in Quezon City.