ASUS opens its 100th store at Ayala Malls Feliz

ASUS has kept their spotlight on despite new mobile players coming in. They are still unstoppable in making mobile phones that will surely fit your budget and your mobile phone photography need. And last Sunday, they have launched their 100th store at Ayala Malls Feliz, Marikina.

Also present on the said launching is the CEO of ASUS, Mr. Jerry Shen and of course a good friend, Mr. George Su. Also present on the said event is Zenny the very funny mascot and also the ASUS Zen Fans.

“Now our job is to enrich and then to establish a very effective and very wide coverage channel network and touch point with our Filipino end users so they can really enjoy good products and good solutions anywhere in the country.  We believe that we really need to go to our customer not let the customer find us. The 100th store is our first step to reach out to our partners as far as Zamboanga, General Santos, Davao, Tuguegarao, Laoag, even South Luzon, we have our point of sales there,” said George Su, ASUS Philippines Country Manager for Systems Group.

In 2011, ASUS only has six stores in the country and within 2012 to 2015 we managed to build 45 more. The breakthrough year for us is 2016 and 2017 where we doubled the number and reach a total of 83 in December 2017 which means in Q1 2018 alone our team was able to officially open 17 more in just 3 months’ time.

But like what George mentioned, we opened 100 stores in the country with a vision to make our products easily accessible for our fans and all Filipino end-users who want to experience innovative devices fast and within their reach, Factora concludes.


I also got to see the new ZenFone 5 series on the 100th store. Drop by Ayala Malls Feliz to see their newest ZenFone and Laptops.

In line with its retail and online store expansion ensures that quality and service remains to be key – thus as of today ASUS has around 62 Authorized Service Partners (ASPs) and planning to expand rapidly targeting 100 ASPs in the succeeding months.


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