Since we have a grocery store, I grew up with Coca-Cola. I always see how big the demand for Coke is. Coca-Cola has been part of our family since then, every special events and small gatherings Coca-Cola is always present. Coca-Cola has also been a big part in my struggle as a Cancer Warrior, My doctor would advise me to bring something to eat or to drink, that will remind me that chemo is not painful and what more will I bring? Of course, I always bring Coca-Cola with me.
The iconic product unveils a powerful campaign celebrating every moment made special with the simple pleasure of drinking Coca-Cola. The global campaign rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling”, it embodies how refreshing and how Coke will uplift you every time you drink Coke.
“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”
The theme for the newest Coca-Cola campaign is bringing every moments in life by giving a story by placing the product at the heart of the commercial. Coca-Cola has collaborated with different huge mind in the industry to make this campaign possible.
The soundtrack “Taste the Feeling” will let you feel that ordinary moments like, ice-skating, first kiss and first love. Coca-Cola has been very passion for giving a simple yet very effective campaign to their consumer and they make sure that it is always partnered with a great music that will touch each others lives.
“We are introducing a new approach to continue the brand’s long legacy of great visual storytelling,” said James Sommerville, VP Global Design. “The photography features human moments that blur the boundaries between who people are and what they love to do. In all the creative, Coca-Cola plays a lead role in the scene, enhancing the color, texture and emotion of the images. Every interaction is unique and made more special through the enjoyment of a Coca-Cola, any Coca-Cola.”
In the Philippines, Coca-Cola has unveils their newest brand ambassadors headlines with the country’s top and hottest love team such as Alden Richards and Maine Mendoza, James Reid and Nadine Lustre and Enrique Gil and Liza Soberano. Completing the 10 ambassadors are Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Oh by the way, Coca-Cola will go around some biggest colleges and universities in the country to turn ordinary moments extra special. And the best part is teens should look forward in the roll out of Coca-Cola Emoticons a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with friends.
For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.