200+ international buyers from 37 countries + 132 companies across the country gathered on the very important annual travel trade in the country, PHITEX 2016.
Presented by the Tourism Promotions Board (TPB) and the Department of Tourism (DOT), PHITEX serves as a venue for business to business sessions between international buyers and local sellers. The event aims to broaden the chance of interaction, as well as encourage In-depth discussions on tourism and trade opportunities.
Gracing the event was the newly appointed DOT Secretary, Wanda Corazon Teo. Joining her in welcoming the international delegation were DOT Undersecretary Benito Bengzon, Jr., DOT Assistant Secretary Ricky Alegre, TPB COO OIC Joselito Gregorio, TPB Deputy COO for International Promotions, Maricon Basco-Ebron and PHITEX Deputy Secretary General Susana J. Del Mundo,
“PHITEX will only grow stronger and more competitive through the coming years with the continual commitment and dedication of everyone – our partners, buyers, sellers and exchange visitors. Your immeasurable support only fuels us to push and go further. I believe that through our cumulative effort, we create and become the greater nations,” remarked Sec. Teo.
On top of the B2B sessions, buyers also got to experience the country’s world-famous hospitality, Filipino delicacies such as puto bumbong and bibingka, and entertainment from world-renowned Filipino performers such as the 36-year old festival dance company Buganda Dancers and Drumbeaters, multi-awarded ballet dancers Candice and Carissa Adea, World Champion violinist Juleous and Asia’s Got Talent season 1 Grand Finalist, Junior New System.
They were also given an opportunity to experience fun and exciting tours that include inspection of hotels, entertainment and convention venues and facilities around the country’s capital and top tourist attractions and destinations like Intramuros, Tagaytay and Batangas, Vigan and Laoag, Palawan, Bicol, Bohol, Cebu and Davao.
Now on its 15th year, PHITEX has gained popularity and recognition in the global tourism market. By making the event bigger and better, TPB is giving foreign travelers more reasons to visit the Philippines again.
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