Why we love the new ZenFone 3? Because it gives us the opportunity to have all the performance of a DSLR with a smartphone. Listed here are the reasons why you should have your own ZenFone 3:

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1. A Premium smartphone and an amazing price

You want a top of the line smartphone, but don’t want to have to pay a fortune to get one. You want a phone that has premium, high-end features like the latest Snapdragon processor, professional camera and photography features, luxurious design and materials, and more. You want these features so you take pro-like photos, play the latest games without your phone slowing down, and have a phone that looks as good as you do.

The ZenFone 3 is a smartphone that comes packed with all the latest features, has won awards for it’s impressive design and performance, and has won praise from the media and end-users alike.

It is truly a world-class, premium smartphone, and it is available at a price that will make you look twice.

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2. Advanced Technology from a Brand You Can Trust-ZenFone has won 721 awards globally 

ASUS is a brand that has been designing award winning consumer electronics products for decades now. Unlike many brands that seem to pop up every day, ASUS has a proven track record for driving the latest innovations, building devices that stand the test of time, and that bring new possibilities to everyone. The ASUS ZenFone 3 really pushes the boundaries of technology, and, in addition to the amazing new features, like the Snapdragon 625 processor, Sony IMX 298 photo sensor, and more, it comes with some cool new elements, like support for Virtual Reality, so you can play the latest virtual reality games from Google PlayStore.

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3. No need for DSLR because this smartphone s built for photography

Everyone loves taking photos, but you want to make sure your photos are of the quality that will truly impress your friends and family. The ASUS engineers and photo specialists put a large amount of time and effort to develop a next-gen camera for the ZenFone 3 so you can take incredible photos in almost any scenario.

The ZenFone 3 comes with an advanced Sony IMX 298 camera sensor (16MP), propietary TriTech Auto-Focus, and photo and video image stabalisers (OIS and EIS) so you can take ultra steady, and crystal sharp photos just like a pro. It also comes with a huge number of photo modes (like depth of field, panoramic, and more) so you can capture the exact look you want, everytime. But it is not just about photography, the ZenFone 3 also supports 4K video so you can record video and play it back in the latest, most rich video quality to truly impress your audience.

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4. Sturdy Gorilla Glass 

The ZenFone 3 comes with advanced Gorilla Glass (2.5D) on both the front and back. This glass not only makes the ZenFone 3 look stunning, it also makes it strong and scratch resistant.

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5. “Aerospace-Grade” Aluminum Alloy 

You want a smartphone that is light AND durable. The solution? Aerospace-grade aluminum alloy. The ZenFone 3 uses truly premium materials, such as aerospace-grade aluminum alloy, protected by ultra strong Gorilla Glass (point 4) to give you a smartphone that is not only light and stylish, but extremely strong as well. It also gives off an additional premium look and feel with its advanced diamond cut bezel.

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6. Full HD Display for Truly Immersive Entertainment 

When you are watching your favorite videos on YouTube or playing a rich graphic video game like Need for Speed No Limit, you want to have a screen that totally pulls you into the action.

With the ZenFone 3, you have a beautiful, widescreen Full HD display, which not only delivers super rich and true to life visuals, but because it uses Super IPS technology, it is perfect for viewing content both indoors and outdoors. So, if you want to really enjoy the latest games, your favorite TV programs and movies, or even VR content, anytime and anywhere (just like you were watching on your TV at home), you need to check out the ZenFone 3.

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7. Get Blown Away with Powerful Audio 

Previously, having a great audio experience on a smartphone, through the built in speakers has been less than overwhelming. But with the ZenFone 3, get ready to be blown away by its highly advanced speakers. The ZenFone 3 utilizes a revolutionary FIVE magnetic speaker technology to deliver louder levels (by 41%), higher output power (up to 400%), but also audio with less distortion, so you can truly enjoy your listening experience.Plus, the ZenFone 3 comes with a flexible Audio Wizard so you can adjust the bass and treble levels to your liking. It even comes with an equalizer for total listening control.

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8. Advanced Security with Fingerprint ID that Unlocks in Just 0.2 Seconds.

With all the great content you are going to have on your ZenFone 3, you want to make sure you keep it protected and also easy to access any time you want. Sure, there are other phones out there with fingerprint sensors, but with the ZenFone 3 you have advanced technology that supports not 1, but up to 5 different fingers (for ID recognition) and unlocks in just 0.2 seconds. That is super fast and ensures you can get back to playing your favorite games or checking out your Facebook page as quickly as possible.

The ZenFone 3 comes with a flexible Mobile Manager application which also gives you a number of other options for ensuring you have the exact level of security you want on your device and can protect all your precious content and data.

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9. Capture Life’s Fast Moving Action with TriTech Auto-Focus 

Whether you are trying to capture your favorite player at a sporting event or the amazing jumps of your dog playing in the park, capturing fast moving objects can often be a challenge. But with the ZenFone 3’s proprietary TriTech Auto-Focus technology (with not 1, but 3 auto-focus technologies for different scenarios) you will be sure to capture super clear and sharp images in the blink of an eye (0.03 seconds).

Here is a breakdown of the 3 different auto-focus technologies in the ZenFone 3: Advanced Phase Detection Auto Focus is perfect for capturing objects in indoor environments 2nd Gen Laser Auto-Focus, which can rapidly capture images at a distance 3X greater than before, is ideal for indoor and darkly lit environments Continuous Auto-Focus, which uses laser auto-focus to keep it focused on fast moving objects in real time, is ideal for capturing sports and other action oriented scenes.

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10. High-End Performance

The ASUS ZenFone 3 is powered by a Qualcomm Quad-Core 2.0 GHz Snapdragon 625 processor. This advanced processor not only delivers amazingly powerful performance, but due to it’s 14nm FinFET technology, it also delivers up to 35% more power saving. With this revolutionary technology, you not only can do more, and faster, but without draining your battery so quickly.

11. PC-Grade Graphic Performance 

The ZenFone 3 comes with an Adreno 506 GPU to enable a truly immersive viewing experience. So, when you boot up an advanced, demanding video game like Need for Speed No Limit, you will get silky smooth playback so you never miss a second of the action.

It truly makes the video and gaming content pop off the screen! In addition to the amazing Adreno 506 GPU, the ZenFone 3 also comes with at least 32GB of internal storage, and with a microSD card slot so you can store up to 2TB. So, you can store all your favorite videos, games, and more, and enjoy smooth performance on your ZenFone 3.

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12. Lightning Fast 4G LTE Cat 7 Connectivity 

With the ZenFone 3 you have support for 4G LTE. With this advanced connectivity, you can browse the internet faster and more smoothly, and also your voice calls come through clearer. Plus, with support for up to 300Mbps download speed, you can be sure to get your favorite musics tracks or videos on to your ZenFone 3 super-fast.

The ZenFone 3 supports FDD-LTE (Band 1, 3, 5, and 8) and also TD-LTE (Band 40). Plus, the ZenFone 3 supports not just one or two, but ALL 4G network operators in Indonesia. So, no matter who your network provider is, you will have great connectivity.

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13. Dual SIM 4G-3G support 

The ZenFone 3 offers Dual SIM support to make it perfect for mobile users. With Dual SIM, you can enjoy great coverage from not just one, but two different network providers. Unlike many other smartphones out there today, the Zenfone 3 supports 4G LTE in both SIM slots. Plus, you can also set 1 SIM as 4G and another one as 3G if you so choose. Usually, if 1 SIM slot is already set for 4G the other SIM slot has to run 2G. So, with the ZenFone 3 you don’t have to accept using a weaker network, and always ensure you have great connectivity.

14. Listen to Your Favorite Channels on the Radio

Currently only a few premium smartphones still support FM radio. But as many of you still enjoy listening to the radio on the go, ASUS made sure to support FM radio on the ZenFone 3, so you can listen to your favorite tracks and programs anywhere and anytime.

15. Protect your Eyes with Blue Light Filter

Since we spend so much time looking at our smartphones on a daily basis, we need to ensure we do everything we can to protect our eyes. ASUS understands this and worked diligently to deliver a not only an advanced screen, but one with a blue light filter to put less strain on your eyes. To reduce the stress on your eyes, the ZenFone 3 has a Blue Light Filter which reduces the amount of blue light that comes through on the screen. By reducing the blue light up to 30%, it will ensure that your eyes do not become as tired when viewing over long periods of time and reduces the possibility of damage.

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16. Professional-like Camera Functions with PixelMaster 3.0 PixelMaster 3.0 

Pixel Master 3.0 is ASUS’s incredible, proprietary camera application that gives both novices and professionals that tools they need to take great photos every time. With the ZenFone 3’s PixelMaster 3.0 features you don’t need to buy an expensive DSLR camera to enjoy taking beautiful photos in a variety fo settings and scenarios.

With PixelMaster 3.0, you have a number of easy access settings to take photos that will impress your friends and family, but it also comes with a manual mode so you can take photos just like the professionals. In manual mode, there are a variety of settings and modes, such as the option to adjust white balance, EV, ISO and even shutter speed. With manual mode, we can also take stunning photos like the ones below, which were taken by actual ZenFone 3 users.

17. Express Your Individuality

With all the customizable options available on the ZenFone 3 and the all new ZenUI, from themes, to wallpapers, to the keyboard and more, you can truly make the ZenFone 3, YOUR ZenFone 3. There is a fun shop where you can easily select from a huge number of free and paid themes and wallpapers. So don’t hold back, show off your true style.

18. Show off your Gaming Skills with GameGenie

We all like to show off a bit sometimes, and with the all new GameGenie on the ZenFone 3, you can. With GameGenie you can actually live stream your video game experiences to YouTube and Twitch so your friends and family can see just how amazing you are. Plus, you can also easily search for game info from within the game window (if you need a little help), and much more. This is definitely a treat for all you gamers out there.

19. Searching Made Easy 

Simplicity is a thing that has to be offered by smartphone. But in some smartphone, sometimes we are confuse where is the location that we install the apps if we find it. ASUS offer a search bar in ZenFone 3 series so end user can instantly find the application or document they want by only type it in searching box. It’s super easy to find the search machine. Swipe from upper part to bottom part using your finger in the smartphone screen, then user can type what they are looking for in their smartphone or even in internet.

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20. High-Res Audio

When you listen to audio on the new ZenFone 3 you’ll experience immersive audio that you simply can’t get from other smartphones — because only ZenFone 3 has SonicMaster and High-Res Audio certification. With an advanced five-magnet speaker construction, metal voice coil and expansive sound chamber powered by Smart AMP, you’ll enjoy powerful, emotional audio in every scenario.

When it’s time for immersive listening, plug in your favorite compatible headphone or earbuds and experience true High-Res audio quality everywhere you go with ZenFone 3’s studio-grade 24-bit/192kHz playback that’s 4x better than CD quality! So, as you can see from the incredible list above, the ZenFone 3 truly is a smartphone you won’t be able to resist owning.

So, as you can see from the incredible list above, the ZenFone 3 truly is a smartphone you won’t be able to resist owning.

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Here are the available colors to choose from;  Zenfone 3 5.5- Shimmer Gold, Moonlight White and Sapphire Black, Zenfone 3 5.2- Shimmer Gold, Moonlight White, Sapphire Black; Aqua Blue (Availability to be announced).

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